Bureau of Immigration (BI) personnel surprised arriving passengers at NAIA Terminal 2 through a FLASH MOB, today, 12 June 2014, concomitant with the celebration of Philippine Independence Day. The same is part of the customer intimacy project of the Bureau consistent with its rebranding initiatives. It is also an artistic interpretation of the BI’s vision to deliver innovative immigration service. This is to communicate the message that BI has something new to offer; to verbalize the Bureau’s “Good Guys In, Bad Guys Out” plan of action; and to show that indeed, “It is More Fun in the Philippines!”
The program called “BI-CARES” aims to ensure the deployment of a friendlier, more customer-oriented troop of immigration officers who will create a more enviable environment for travelers, local and foreign alike using our international ports.
BI C.A.R.E.S. stands for courtesy, accountability, responsibility, efficiency and services.
BI Cares - Bureau of Immigration (Flash Mob) from Tour De Force Films on Vimeo.
The program called “BI-CARES” aims to ensure the deployment of a friendlier, more customer-oriented troop of immigration officers who will create a more enviable environment for travelers, local and foreign alike using our international ports.
BI C.A.R.E.S. stands for courtesy, accountability, responsibility, efficiency and services.
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