The Department of Tourism (DOT) has been releasing a series of advertisements as part of the new phase of the It’s More Fun in the Philippines (IMFITP) campaign.
Launched during the summer, the time-lapse video on Boracay Island captures what “Asia’s 24/7 island” is like – a vibrant destination bursting with activities from one sunrise to the next. The TVC speaks to travelers looking for value for money destinations, due to the unending variety of activities available in one place – 24 hours a day, 7 days a week.
Davao’s “Explore, Relax, Repeat” TVC highlights its eco-adventure and wellness assets which aim to attract the ecotourists, adventure seekers, and health and wellness enthusiasts.
Manila’s “Capital of Fun” video is fast-paced with various images on the endless possibilities of a fun vacation from shopping to nightlife, tours, art, and culture. From the jingle, “…every corner, fun, fun, fun… Manila, welcome back”, the TVC encourages both first-time and repeat visitors to discover the many facets of the premier city.
“This year, we are shifting the focus of our promotional campaigns and marketing efforts towards specific destinations worthy of becoming a brand of their own, not only because of their wide variety of product offerings, but because of the unique experiences that these destinations could offer,” Secretary of Tourism Ramon R. Jimenez, Jr. said.
Launched during the summer, the time-lapse video on Boracay Island captures what “Asia’s 24/7 island” is like – a vibrant destination bursting with activities from one sunrise to the next. The TVC speaks to travelers looking for value for money destinations, due to the unending variety of activities available in one place – 24 hours a day, 7 days a week.
Davao’s “Explore, Relax, Repeat” TVC highlights its eco-adventure and wellness assets which aim to attract the ecotourists, adventure seekers, and health and wellness enthusiasts.
Manila’s “Capital of Fun” video is fast-paced with various images on the endless possibilities of a fun vacation from shopping to nightlife, tours, art, and culture. From the jingle, “…every corner, fun, fun, fun… Manila, welcome back”, the TVC encourages both first-time and repeat visitors to discover the many facets of the premier city.
“This year, we are shifting the focus of our promotional campaigns and marketing efforts towards specific destinations worthy of becoming a brand of their own, not only because of their wide variety of product offerings, but because of the unique experiences that these destinations could offer,” Secretary of Tourism Ramon R. Jimenez, Jr. said.
